Strategic Place Branding Methodologies and Theory for Tourist Attraction by Ahmet Bayraktar Can Uslay

Author:Ahmet Bayraktar,Can Uslay
Language: eng
Format: epub
Publisher: IGI Global

1 Flagship developments are an expensive means to effectively promote urban regeneration i.e. economic growth and social well-being within an area (Smyth, 2005).

2 Urban entrepreneurialism has three distinct characteristics: (1) the notion of a public-private partnership, (2) risk associated with speculative activities of this partnership is borne by public agencies, and (3) effects of these partnership projects are not restricted to territories in which the cities are located (Harvey, 1989).

3 This notion is taken from Firat and Venkatesh (1993) who define marketing in postmodernity as follow: “…Marketing is the major practice in society that consciously resignifies words, terms, and (brand) names…. Marketing is the conscious and planned practice of signification and representation.”

4 Godes et al. (2005) define such social activities as social interaction (SI) as follow: “Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These ‘actions’ range from face-to-face recommendations from a friend to the passive observation of what a stranger is wearing. We refer to the set of such contexts as ‘social interactions’ (SI).”

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